Author: KBFC-Media

The snacking brand Bingo! from ITC Ltd., one of India’s leading FMCG conglomerates, announced a collaboration with Kerala Blasters Football Club KBFC – one of the leading teams of Indian Super League (ISL). Bingo! has been designated the Official Snacking Partner for KBFC in the 9^th Season of ISL, scheduled to begin on October 7, 2022.

As we all know, snacking enhances mundane moments. Bingo! creates more exciting moments as football fanatics dive deep into the game while enjoying their favourite snacks. Bingo! introduces a fresh collaboration that amusingly and imaginatively depicts the snack’s connection to game time. Bingo! has traditionally been associated with sports, and, this ISL season, is running its famous signature campaign “Match Start Bingo! Start” where viewers put aside their schedules to sit back, relax and cheer for their teams. Through its brand campaign, Bingo! has positioned its range of products as the perfect way to enjoy oneself while watching a favourite game. Bingo! has been present as an official snacking partner during major sporting events and has been a natural fit with sports, creating a delectable sporting experience.

Speaking on the occasion, ITC Ltd.’s Head of Marketing -Snacks, Noodles, Pasta, Mr. Aishwarya Pratap Singh said, “We are thrilled with our partnership with Kerala Blasters FC – one of India’s foremost football teams. Bingo! owns the platform of youthful and innovative snack offerings, and sports have always been front and centre of our activity since sporting fans enjoy snacking and munching almost as much as they love watching their favorite teams in action. KBFC has a very strong track record and a large fan base and together we hope to deliver exciting match experience to the fans”.

Speaking about the partnership, Kerala Blasters FC’s Director, Mr. Nikhil Bharadwaj said,” We’re pleased to have Bingo! on board as our official partner. They have been at the forefront of the snacking industry for as long as I can remember. We thank them for placing their trust in Kerala Blasters and thoroughly look forward to a successful partnership together”.

Millions of Indians pick Bingo! as their go-to snack, which enhances their experience while they are hooked to their screens in the comfort of their homes. Bingo! provides a distinctive selection of snacks in tantalizing flavours and shapes, including Original Style Potato Chips, Mad Angles and Tedhe Medhe. Bingo! has been in business for 15 years and is renowned for its distinctive, clutter-busting, youth-focused products. It has consistently recognized the significance of snacks in activities and sports.

Ather Energy, India’s first intelligent electric scooter manufacturer, has joined the Kerala Blaster Football Club (KBFC) as their digital partner of the team. This will be Ather Energy’s 3rd consecutive year of partnership with the finalists from last season.

Commenting on the association, Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said “We are delighted to continue our support with KBFC for the third year in a row. The trajectory of KBFC in this tournament parallels our own in the EV business. KBFC has established itself as one of the country’s most enthusiastic clubs and a finalist in the 2021 season. Similarly, Ather has developed strong salience in Kerala over the last year, becoming the market’s biggest EV player. Our association with KBFC has helped us to drive awareness and familiarity for our brand in Kerala and also across the country, as we continue to expand our footprint. We are hopeful that with this partnership we will be able to showcase our scooters to a larger audience and accelerate the adoption of EVs across the country”

We are excited to extend our partnership with Ather. They have been at the forefront of India’s transition to electric vehicles, and the club looks forward to helping this transformation continue and drive awareness about sustainable development,” says Nikhil Bhardwaj, Director, Kerala Blasters FC.

Kerala is one of the first markets in India to adopt EVs and has the highest scooter penetration in India. The acceptance of EVs continues to be an all time high. With Experience Centers across 9 major locations (Kochi, Calicut, Trivandrum, Kannur, Palakkad, Thrissur, Kollam, Malappuram & Tirur) and 5000+ vehicles on road, Ather is the leading electric vehicle brand in Kerala now. The company has also installed 45+ fast-charging points – Ather Grid across Kerala, speeding up the EV infrastructure. By the end of the year, Ather Energy plans to expand its presence in Kerala to more cities. The number of test ride requests for the gen3 of Ather 450X has risen exponentially across the state in recent months. This association will increase the brand awareness in Kerala as well as among the football followers across the country.

Kerala Blasters FC is excited to announce that they will be continuing their partnership with Delfrez for the second year in a row, for Hero ISL Season 9. Delfrez is Suguna Foods’ brand for processed poultry and mutton products.

Enjoy a new way of shopping for meat with Suguna’s Delfrez. Delfrez provides the luxury of selecting from a range of fresh chilled meat at your convenience, that is available in different types of cuts and quantities. The backbone of Delfrez is the processing plant which ensures the highest quality and hygiene standards are met when it comes to meat supply. The plants are FSSC 22000 certified catering to various domestic and international markets as per customer demands and have been focusing primarily on food safety and quality by adapting HACCP – Hazard Analysis Critical Control Point, GMP – Good Manufacturing Practices, and GHP – Good Hygiene Practices. One of the top 10 poultry companies in the world, it operates in 18 Indian states, and offers a range of poultry products and services.

Brand Quote from Delfrez – Mr MVR Krishna Prasad, Vice President, Suguna Foods said “We are excited to partner with the KBFC team for the consecutive second season of ISL. We launched the brand Delfrez last year and this was a perfect platform for us to showcase ourselves. KBFC has the highest fan club in the country and have played very well all these seasons. We will be leveraging the association this year with a strong marketing strategy, and we believe this would create a strong brand recall for our target audience. We look forward to a mutually exciting journey this season”

“We are delighted to welcome back Delfrez for a second year. The extension of this association gives us great confidence in our growth, not only as a sporting brand but also a medium for advertisement and awareness. We thank Delfrez for their belief in us and look forward to a fruitful year together,” said Nikhil Bhardwaj, Director, Kerala Blasters FC.

Kerala Blasters FC is delighted to announce Kalliyath TMT as their official partners for Hero Indian Super League Season 2022-23.Established in 1929, Kalliyath Group became renowned for its commitment to superior quality and fair-trade practices in the steel industry. At the forefront of leading the steel industry to greater heights by introducing innovative steel products and revolutionary manufacturing processes in south India, Kalliyath TMT singlehandedly molds the face of the TMT steel bar production in Kerala and has made historical benchmarks in the structural steel industry by achieving the Green Pro certification and British Standard certification for export quality excellence.

Dirsha K Mohammad, Executive Director, Kalliyath TMT said, “We are extremely happy to support Kerala Blasters FC by being their official partner. We believe that playing football takes strength from within and ISL is a great platform for all football players to show their power and skills. Kalliyath TMT is excited to support Kerala Blasters FC this season and experience the magic of football.”

“Kerala Blasters FC warmly welcomes back Kalliyath TMT, a legacy brand that has been around for almost a century. They have been the pioneers of TMT steel bars in South India, and the club looks forward to collaborating with the brand and build a strong association” said Nikhil Bhardwaj, Director, Kerala Blasters FC.

With a history of being the one stop service provider for all the travel needs and requirements, Widu Holidays has established itself in the travel sector industry with serving more than 10,000 plus members and spreading over to 6 major cities (Kochi, Calicut, Coimbatore, Bangalore, Chennai, and Mumbai). Since its establishment in 2017, Widus main aim was to provide quality travel services to business and leisure travellers at an affordable rate with assured quality and choices. Now Widu has taken a big step in rebranding themselves and will be known as Club W going forward. As part of this, Widu has also associated with Kerala Blasters to become their official travel partners.

“A Change is inevitable in Business, it’s better to change through plan than a forced change.We as a company believe this change or transformation from WIDU HOLIDAYS to CLUB W is better for us as a company and also for our members.  This is not just a name change, we have curated a lot more benefits for our members which are beyond their expectations along with a variety of holiday benefits. We believe this will be a revolutionary change in holiday industry” says Aravind Shankar, Managing Director, Widu Holidays. When asked about Widu’s association with Kerala Blasters team, he added “We have not been active in the marketing side of Club W, but when we started planning then it had to be a huge one like this association with KBFC. Kerala Blasters is a team that has huge global acceptance. The Blasters are one of the most widely supported clubs in Asia and has one of the largest social media following among the football clubs from the continent. We have seen the struggles and victories the club has gone through and we are really honoured to be a part of KBFC.  Also we believe the amount of acceptance and the reach Club W will be getting through this association will be huge.”

“We are delighted to partner with Club W and extend a warm welcome to them into the blasters family. As a club of Kerala, it is our honour to provide the right platform for brands from Kerala to advertise and promote. I am sure this is only the beginning of a long journey” says Nikhil Bharadwaj, Co-Owner – KBFC.

The rebranding was officially launched by KBFC main coach Ivan Vukomanović , at a grand event in Holiday Inn, Kochi. The event was attended by KBFC players Adrian Luna and Víctor Mongil.

Kerala Blasters FC announced an extension with BodyFirst as the team’s official Nutrition Partner for the upcoming season of the Hero Indian Super League. BodyFirst, a Family Wellness and Sports Nutrition company based in Mumbai, aims to make India nutritionally efficient with its vegetarian, clean, safe, and qualified products that are formulated with clinically studied and researched ingredients.

“Kerala Blasters has always made us proud in the past. And we are happier to be associated this season as their Nutrition Partner yet again, on field and in life too! Providing World Class, Clean, Safe, Qualified & Certified Nutrition to the team for the Best of game, because together we are truly Made For More!” said Sandeep Gupta, Director, Strategic Alliance Founder & Chief Mentor, BodyFirst

After a successful two years of the partnership, we’re delighted that BodyFirst is extending with us. Off-field preparations are as vital as on-field preparations. With BodyFirst, we are always assured of our team’s wellness and nutritional needs being met to the highest standards. We look forward to the exciting partnership ahead” said Nikhil Bhardwaj, Director Kerala Blasters FC.

Kerala Blasters FC is proud to partner with Denwud, one of the leading PVC board and furnishing material businesses in domestic and international markets as their ‘Associate Partner’ for the upcoming season of Indian Super League. Denwud caters to almost all parts of India and the Middle East with various products in the construction and furnishing business. As part of the association, the Denwud logo will appear on the jersey sleeve of the Official Kerala Blasters FC kits.

“We are thrilled to associate with the Yellow Army, it gives us immense pleasure to extend our support to Kerala Blasters FC as its Associate Partner. Football is deeply ingrained in Keralites’ hearts and we are happy to contribute to the growth of a sport, especially by associating with one of the leading football clubs in the country” said Jibin C Easo, Director, Denwud.

“We are delighted to welcome Denwud to our family as they join our diverse group of partners for the upcoming season. We thank them for placing their trust in Kerala Blasters and thoroughly look forward to having a successful partnership together,” said Nikhil Bhardwaj, Director, Kerala Blasters FC.

Kerala Blasters FC is happy to announce 1XBat Sporting Lines, an online news platform that brings you the most up-to-date and highlighted news in the world of Sports, as their Presenting Sponsor for the upcoming season of the Indian Super League. Through this association, 1XBat logo will appear on the chest and back of the jersey in the Official Kerala Blasters FC kits.

“We are immensely happy to become official partners of Kerala Blasters FC. 1XBat team is honored to be associated with one of the top and most famous football teams of the Indian Super League – Kerala Blasters Football Club. Together we can create history and make millions of people around India proud of football as a great and respected sport. We truly believe that 1XBat Sporting Line’s collaboration with Kerala Blasters FC will become one of the most beautiful and fantastic associations that will bring brilliant results,” said Tatiana Popova, Co-founder and Marketing Director – 1XBAT

Speaking on the alliance, Nikhil Bhardwaj, Director, Kerala Blasters FC said, “I am delighted to announce our new partnership with 1XBAT. They are a reputable and global brand with a great commitment to football and sports globally as is seen with their numerous partnerships across various European clubs and leagues. We share a common endeavor to strengthen our positions as market leaders in our respective fields. I have no doubts that this partnership is just the beginning of a very long and fruitful association together. My warmest welcome to everyone at 1XBAT into the Blasters family.”